Building Your Professional Brand

Whether you want to be viewed as a leader in your current role or get that next big promotion, understanding your professional reputation and how it might improve is key. Completing a professional branding assessment and formulating a plan to improve critical skills can help you strengthen your status among colleagues, in your organization, and throughout your industry.

How You Will Benefit

This course will provide you with strategies for assessing, building, and marketing your professional brand. You will complete a gap analysis of your current and future skills and create a plan to move forward. Completing this process can help position you as a vital asset to any organization and allow you to become a thought leader in your respective field.

What You Will Learn

In this course you will learn critical concepts of professional branding including:

• Conducting a Professional Branding Personal Assessment to understand your strengths and weaknesses
• Defining the direction you want your career to move into and what skills are required
• Understanding what skills, credentials and knowledge you will need to move forward
• Sharing the knowledge and expertise you have with colleagues to enhance your stature within your field

Who Should Attend

This course is intended for anyone looking to gain insights into how to become a leader in their organization or to make themselves more marketable in preparation for their next career move.

Format

Duration / PDU Value

This course has been approved by PMI for 1.5 PDUs.

Outline

Introduction

• Course Overview

Professional Branding Process

• Overview - Professional Branding Process
• Step 1 – Personal Assessment
  • Understand Your Strengths and Weaknesses
  • Create a Self-Assessment Action Plan
• Step 2 – Formulate Your Strategy
  • Take a High-level Look
  • Define Your Career Direction
  • Understand Needed Credentials
  • Build on Your Soft and Hard Skills
  • Analyze Your Next Promotion and Formulate Your Plan
• Step 3 – Build Your Brand
  • Build Your Skills
  • Build Your Credentials
  • Build Your Knowledge
• Step 4 – Market Yourself
  • Expand Your Online and Physical Presence
  • Share Your Knowledge with your Department, Company and Industry

Course Summary